IYKYK - The Cure Company and Curation of Cannabis Genetics
The Cure Company has been a prominent producer of high-quality cannabis in California for over 20 years. Headquartered strategically in the heart of Downtown Los Angeles' Arts District, The Cure Company cultivates and distributes some of the loudest flower in California. - Written by Randy Villarba
The Cure Company has been a prominent producer of high-quality cannabis in California for over 20 years. Headquartered strategically in the heart of Downtown Los Angeles' Arts District, The Cure Company cultivates and distributes some of the loudest flower in California.
Evolving out of their medical marijuana beginnings, The Cure Company offers a wide genetic diversity of high cannabis strains that have been curated over the past few decades. The company's product range extends to high end cannabis flower, extracts and pre-roll collaborations with brands like Packwoods.
Their genetics over the years have garnered the admiration of hip hop icons like Snoop Dogg. The Cure Company also launched a collaboration with the late and great Nipsey Hussle. The Cure Company understands cannabis culture because they have been living it most of their lives. Their true passion for the cannabis plants helped them learn and hone their craft over the decades.
“When I was learning how to cultivate there was no Instagram,” The Cure Company CEO Patrick Stad told High Times Magazine.
“There were no forums telling you how to do it. All there was, was a hippie in the mountains with a barrel full of cash buried under some dirt saying, ‘I did it like that’ or ‘I did it like this.’ I perfected it. It took me a long time to get beyond that curve."
IYKYK - The Cure Company and Curation of Cannabis Genetics
"It almost broke me, but I stood persistent. I kept working hard. I got a lot of advice from the best people out there and was able to innovate, learn, make good friends.”
Over the past couple decades The Cure Company’s network of seed hunters have amassed an impressive genetic library. They procured the classic strains of the medical era and continue to hunt the new exotic cultivars of modern recreational cannabis. The Cure Company continues to expand, now operating multiple grow operations and distributing throughout all of California.
From Medical Marijuana to Recreational Cannabis
The Cure Company’s humble beginnings officially began as a medical cannabis collective called City Compassionate Caregivers. CCC had served Los Angeles for over a decade before recreational cannabis changed the playing field in California. This allowed The Cure Company to be grandfathered into California’s competitive market. With the help of their friends and cannabis industry contacts, the Cure Company rallied OG cultivators and amassed a legacy team that gave them an extremely potent genetics library of hybrid, sativa and indica strains.
The Cure Company started to release the well known genetics from southern California’s grassroots growers. Their understanding of Southern California’s affinity for OG’s gave them a great stable of heavy hitters like Fritz, King Louie, Gelato, Skywalker and of course, the famous Marathon OG.
Marathon OG was a strain that was originally grown and backed by the late rapper Nipsey Hussle in collaboration with The Cure Company. While Hussle’s family has since established their own grow called Marathon Cultivation, both companies are still keeping his genetics alive.
“Marathon genetics came from an old school friend and grower in San Francisco,” explained Stad in an interview with Forbes.
“I kept it in a library for 15 years. Nipsey’s brother loved the strain, he brought it to Nispey who loved it, too. He said, ‘if they were getting behind a genetic, it would be one Nipsey really loves.’
“It’s just been one strain that everybody loves. It was perfect. He wanted to do it right. He wasn’t just going to grab anything and put it in there. I am glad to have preserved the OG in a time capsule. It sells no matter what other trends come and go.”
Cherry Apple Z
Cherry Apple Z is a flavorful hybrid that crosses the cultivars Apple and Zkittlez. This fusion creates a fruity, sweet and gassy flavored smoke. Cherry Apple Z’s effects are purported to be euphoric initially and may transition to a calm and relaxing feeling. Dominant terpenes are caryophyllene, limonene and humulene.
The Cure OG is an OG Kush cannabis indica phenotype. This cultivar has the quintessential OG Kush flavors of citrus, pine, and earthy spice. This genetic variation of OG Kush is purported to offer that initial cerebral flow, followed by a calming and relaxing effect. The Cure OG’s dominant terpenes are myrcene, limonene and caryophyllene.
The strain Sunny C is refreshing like a fresh squeezed glass of orange juice. This cannabis sativa leaning hybrid crosses the genetics of Orange Push Pop with Sunset Sherbet. Sunny-C has a uniquely citrus, skunky and tart flavored smoke. Sunny-C’s effects are purported to offer a creative and euphoric effect balanced by a calm feeling. Dominant terpenes are limonene, caryophyllene and linalool.
The Cure Company crossed Runtz with their rare phenotype of Gelato #33 in order to create this sugary masterpiece. Curelato Runtz has a fruity, sweet and earthy flavored smoke. Its effects are cerebral and euphoric, and can transition into a very relaxing experience. Dominant terpenes are linalool, limonene and myrcene.
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