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Meet Shavo

from System of a Down at March and Ash

Visit March and Ash for the San Diego launch of 22Red!

Shavo Odadjian of System of a Down will be at March and Ash on Saturday, February 2nd from 12pm - 4:20pm for the San Diego launch of his lifestyle, cannabis, fashion, and music company, 22Red.

We invite San Diegans 21+ to join us as we launch 22Red, celebrate with Shavo, and raffle off a signed cymbal.

About 22Red

System of a Down’s esteemed bassist, Shavo Odadjian, recently launched 22Red, a lifestyle fusion of music, fashion, and you guessed it - cannabis. Californian dispensaries, including March and Ash, will be receiving cannabis based products for purchase in store and online.

Shavo considers himself a connoisseur of the plant and wants to bring only the highest quality of herb to the public. “I don't just want something that gets you high, I want something that makes you feel good and tastes good,” says Shavo.

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Behind the Name

“I was born born April 22. I got married May 22. System of a Down started started blowing up when I was 22. That's 22 years ago. I'm 44 now. So there's a lot of 22 in my life. That always followed me and has always been good to me.

I also have a condition that is synesthesia, where you relate different senses with each other. So every time I think of numbers, since I was a kid, each number has had a color in my head. One is white, three is yellow, five is green and two has always been red.

So, 22Red is the name of the brand.”

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The 22Red Experience

Do you remember that cannabis that smelled like Frankincense we smoked in the 90’s? Shavo rediscovered the once-lost cannabis, Church 22. 22Red launched pre-rolls of this strain which is now one of their signature strains, along with NEW THC & CBD vape pens.

Find 22Red’s selection in store or online!