Check Yourself: Breast Cancer Awareness with KIVA and Keep a Breast

Did you know breast cancer is the fourth leading cause of death in the United States? And yet with early detection and simple monthly self-checks, the 5-year survival rate is 98%. Knowledge is power when it comes to cancer (and cannabis!). Much like cannabis, the topic of breast cancer is still somehow taboo, but that’s all about to change in 2021 as we double down on personal wellness and self care.

March and Ash is thrilled today to join the top retail leaders across California in launching CHECK YOURSELF, a first-of-its-kind statewide campaign aimed at raising awareness and funds for breast cancer prevention through the launch of Kiva’s first-ever collaborative product, a limited-edition, live resin-infused Lost Farm Passionfruit gummy benefiting The Keep A Breast Foundation!

Keep A Breast is a 501c3 nonprofit devoted to breast cancer prevention through consumer education and the promotion of regular self checks via the use of the exclusive Keep A Breast app that can connect users to virtual medical professionals as needed. Studies show that regular self checks have led to the discovery of nearly half of all diagnosed breast cancers. Thousands of American women under 40 are diagnosed each year, making early detection a crucial tool!

January is the ideal time to work on health and wellness resolutions but we’ll be spreading the word all year long!

“The opportunity for Keep A Breast to partner with California’s cannabis industry is monumental, because this is an industry that is becoming increasingly wellness and health conscious, that spans across every demographic and adult age group, and that appreciates exploring important issues from new perspectives,” says Shaney jo Darden, Founder of Keep A Breast. “We believe in meeting people where they are and helping to spread the important message about early detection in fun, light-hearted ways and now — with the Lost Farm Live Resin Passionfruit gummy by Kiva — delicious ways.”

“Creating a limited-edition edible is not something we take lightly at Kiva, where research and development can be time-consuming. Our team is incredibly proud of the Passionfruit gummy that resulted from this collaboration, but we are even more proud to support Keep A Breast’s important, life-saving mission,” says Adam Grablick, COO at Kiva Confections. In addition to the Lost Farm gummy development, Kiva has also committed to donating $10,000 to the cancer prevention nonprofit.

The CHECK YOURSELF campaign involves an unprecedented collaboration among California cannabis retailers. While the Lost Farm Live Resin Passionfruit gummy will be available for purchase at March and Ash, look for it at other leading dispensaries throughout the state, including Airfield Supply Co. (San Jose), The Apothecarium (San Francisco), Jayden’s Journey (Modesto), King’s Crew (Long Beach), Solful (Sebastopol), and Sweet Flower (Los Angeles).

Learn more about CHECK YOURSELF online at CheckYourself.funraise.org and consider making a donation to their great work!

Donate here!

#thekabapp #keepabreast #selfcheck #checkyourself

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